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Having an online web presense is great but if you have nobody
knowing of your existence then its pointless having a website.
By carrying out website promotion and online marketing you will
be on the road to achieve high traffic.
There are many ways to carry out online marketing, the most popular
being search engine optimisation (seo) through natural search
and search engine submission to the most popular directories and
also pay per click methods (for instant results).
Below is a breakdown of the most popular website promotion techniques.
Remember if you are unsure of anything, the seo forums are a great
way to communicate with professionals who will be able to guide
you as well as online tutorials. Please bear in mind that the
only way you'll get better at online marketing and promoting your
website is to implement all the web marketing techniques you have
learnt through lots of practice and through trial and error.
Free
Banner Exchange
Banner exchange programmes have been around for a very long time.
Generally you place another website's banner on yoru website in
exchange for your banner being displayed on another site. The
ratio usually varies of how many times your banner wil be displayed
so check first with the website you sign-up to.
Pay
Per Click Search Engines (PPCSE)
When you search for something in Google, MSN or Yahoo, you have
"sponsored links" that appear either at the top or on
the right hand side of the search engines results pages (serps).
Pay per click methods can turn over very quick results but YOU
the website owner have to pay each time a user clicks on your
advertisement.
Search
Engine Optimisation (SEO) Forums
If you are new to the world of search engine optimisation and
online marketing then the seo forums are a great place to start.
You will find questions and answers for all levels of seo, so
whether you are a newbie or whether you are a professional you
wants to discuss the google pagerank algorithm or how to submit
your site to Google then the forums are a place to share that
information and compare notes.
Directory
Search Engine Submission
An array of directories where you can submit your website. Most
of these are free and require a reciprocal link.
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